Apple plans to unveil the next-generation iPhone lineup this fall. The iPhone 17 series launch will take place during the Apple September keynote 2025, along with new Apple Watches and possibly AirPods. The event will be live from Cupertino, California.
iPhone 17 Launch Event Date & Time
Apple plans to unveil the iPhone 17 release date at its keynote on:
- 📅 Tuesday, September 9, 2025
- 🕙 10 a.m. Pacific Time
This is Apple’s traditional keynote slot, and the date aligns with the company’s yearly pattern.
iPhone 17 Pre-Order Date
Fans eager to get their hands on the new device won’t have to wait long.
- Pre-orders open: Friday, September 12, 2025
- Time: 8 a.m. Pacific / 11 a.m. Eastern
Pre-orders will be available worldwide, including the USA, UK, and Europe.
iPhone 17 On-Sale Date (Availability)
iPhone 17 availability begins on:
- Friday, September 19, 2025
- 7 a.m. local time in each region
Apple Stores in Australia and New Zealand will see the first customers, followed by Europe and the U.S. later that day.
Other Products Expected at the Event
Alongside the iPhone 17, Apple will also launch:
- ⌚ Apple Watch Series 11 release date
- ⌚ Apple Watch Ultra 3 release date
- 🎧 AirPods Pro 2025 version
The entire lineup launches on the same release schedule.
iOS 26 Release Date
The iOS 26 update schedule will follow shortly after the keynote.
- Expected rollout: Monday, September 15, 2025
- Supported devices: iPhone 11 and later
- Pre-installed on all iPhone 17 models
This follows the same release pattern Apple has used in recent years.
iPhone 17 Reviews Embargo
Tech journalists usually receive review units ahead of launch.
- Reviews go live: Between September 16–17, 2025
- Timing: 6 a.m. PT / 9 a.m. ET / 2 p.m. UK
Expect in-depth reviews of iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air around these dates.
Apple iPhone 17 Price Rumors & Features
While Apple has not officially revealed pricing, leaks suggest:
- iPhone 17 Air: Entry-level, lighter, possibly replacing iPhone Plus models
- iPhone 17 Pro / Pro Max: Premium features, improved camera system, A19 Bionic chip, better battery life
Expect pricing similar to the iPhone 16 lineup, with minor adjustments.
iPhone 17 Launch 2025 | FAQ
Quick answers about the iPhone 17 launch, pre-orders, release date, and iOS 26.
